Your organization is not crisis-ready until you “PressureTest™” the crisis plan. CommCore’s Andy Gilman & Dale Weiss recently wrote an article for PR Daily titled 5 Tips for a Successful Crisis Simulation.
“A simulation is an effective tool to develop the perfect practice skills and teamwork needed to successfully work a crisis.” Gilman and Weiss said in the article which offers useful and practical tips on ways to create and conduct a simulation. The steps emphasize the importance of reality, stretching the scenario limits and how to implement improvements based on the team’s reaction to a fictional crisis.
Read the full article here, and click here to learn more about CommCore’s PressureTest™ Crisis Program.