A recent study by FTI and a Washington Business Journal article on the CEO as the embodiment of the company or organization’s brand got us thinking. Since CommCore works in both camps – proactive communications for media interviews and presentations, and reactive crisis communications and reputation protection, we will devote 2 issues of The Observer, our monthly newsletter, to this topic.
CommCore Blog and News
Monthly Archives: August 2023
The AAA Strategy for Reputation Management
In a recent APCO post about protecting reputation through Issue Management, Deanna Javadi and Jim Moorehead write that: An effective issues management program is proactive and always changing day-to-day. An organization must continuously monitor issues and implement different practices to “avoid surprises, anticipate new needs, and act quickly and proactively.” Read more
Andy Gilman, CommCore CEO quoted in Fortune on Lessons CEOs Can Learn From Bob Iger’s Strike Comments
Andrew Gilman, President and CEO of CommCore Consulting Group, said Iger broke a cardinal rule of PR – not repeating or introducing negative ideas, whether asked about them or not.
“If you think it was disappointing, let the university professor [or] a labor expert make those comments, that it’s ‘unrealistic,’ as opposed to you doing that,” says Gilman. Read more