CommCore CEO Andrew Gilman was recently quoted in an article published in PR News, Can You Create a Perfect Interview? PR Pros Tell You How, where he provides tips on attaining the perfect reporter interview.
Fortunately, CommCore Consulting Group chief Andy Gilman restores our confidence. He believes excellent interviews are attainable. They’re a team sport, he tells us. Teamwork requires a PR person to author a relevant pitch and conduct research so messages are targeted. Team members formulate key messages reflecting quotable answers with supporting facts and data, infographics, photos and videoclips.
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