CommCore CEO and Forbes Agency Council Member Andrew Gilman penned an article, No Agency Is Immune From A Reputation Crisis, in which he poses questions that may help guide your organization’s crisis communication planning. Gilman notes seven types of crises that could impact your organization. Among them are:
• Cyber/hacking: This is a high-priority issue that crisis experts think about these days. Just a few short years ago, it wasn’t on the radar screen. Now every agency needs to teach employees how to avoid phishing emails and other attacks.
• Internal system or infrastructure failure: A power outage can cause a computer system to fail. How often do you back up your data?
“A crisis threatens operations, employee safety, and welfare,” says Gilman, “and is known to wider audiences often through media, social media, or public exposure.”
Not “If” But “When”
Why care about crisis preparedness?
When you’re caught unprepared, your organization can become reactive. You might make communication mistakes that could have easily been prevented. This can put even the best organizational reputation in jeopardy.
Crisis can impact a client’s decision about whether or not to continue to do business with you. It makes a difference in whether or not people want to work for you. And as Warren Buffet says, “It takes 20 years to build a reputation and only five minutes to ruin it.”
When you’re prepared for crisis, you can be responsive and even proactive, keeping your reputation intact.
For more tips and types of crisis, follow the link to read the article featured in Forbes.
As a leading crisis communications firm, for 35 years CommCore has helped organizations be ready — prepared prior to a crisis — and working side-by-side both during and after a communications crisis.
We partner with our clients to ensure they are properly prepared before, supported during and help them repair damaged brands and reputations after a crisis. Our experience includes:
- COVID-19 employee communications counsel
- Cyber-attack/Data Breach crisis communications
- Tylenol/Johnson & Johnson crisis media training
- SARS risk communications
- Columbia and Challenger space shuttle accidents
- Congressional investigations
- Plant closings
- Class action litigation
- Product recalls
- Ethics issues
- “#MeToo”
In fact, Business Insider Lists CommCore Among “Top DC Crisis Communications Firms to Call.”
Contact our Crisis Communications Trainers & Consultants
We are available and can put you in touch with the right person to help with your specific crisis communications challenge.
To schedule a PressureTest™ Demo or get answers quickly, call us at (202) 659-4177 or email info@CommCoreConsulting.com to contact our crisis communications firm today.