Authored by Jonas Hosmer, Spring ’21 intern
With the recent change to the voting laws in Georgia, the spotlight has focused on Atlanta-based companies focusing on how or if they weighed in on the issue. Almost immediately Delta Airlines and the Major League Baseball (MLB) released a statement condemning the new laws. Others like Home Depot have remained silent, which begs the question: do companies need to speak out on every social issue?
In a recent O’Dwyer article titled To Speak Out or Not to Speak Out? That’s the Corporate Question Frank Seitel, stated; “Every time a corporation—or for that matter, any organization—is asked to take a stand on a social issue, be it voting legislation, gun control, Black Lives Matter or whatever, it must first answer these three key questions.”
- Should we respond to social issues?
- What specific issues should we confront or avoid?
- What major pressures do we face in confronting this issue?
CommCore agrees with these imperative three questions.
Once an organization can answer these three questions, the response should be clear, concise, and compassionate. Read more about this article here.
Read CommCore’s latest Observer on Upstanding or Bystanding
How to Take a Stand During Crises: Learn More About CommCore’s Crisis Communications Services
- Crisis Communications Planning
- Crisis Communication Examples
- CommCore Crisis Communications Advice Featured in CNN Money
- Crisis Communications Case Study: CommCore Advises J&J During Tylenol Tampering Crisis
- Social Media & Crisis Communications
- Industry Focus: Discover CommCore’s Expertise in Your Vertical
- NYT Reporters Get Pressure Tested
Contact our Crisis Communications Trainers & Consultants
We are available and can put you in touch with the right person to help with your specific crisis communications challenge. To schedule a PressureTest™ Demo or get answers quickly, call us at (202) 659-4177 or email info@CommCoreConsulting.com to contact our crisis communications firm today.