We Believe: The Best Men Can Be is a new ad from Gillette taking aim at toxic masculinity in the era of the #MeToo movement. The video quickly went viral as consumers applauded Gillette’s efforts while others blasted the brand sending #GilletteBoycott trending.
The ad by Procter & Gamble, Gillette’s parent company, is quickly drawing comparisons to recent advertisements from Nike and Budweiser. Both companies used their brands to make strong statements about hot button issues.
In the Business Insider article, Brand Experts say Gillette has a home run with its latest ad addressing the #MeToo movement , SVP Nick Peters comments on how this controversial ad plays out in this political climate.
“In a country that is divided on so many issues, Gillette’s ad was bound to elicit a visceral reaction from some,” said Nick Peters, senior vice president at CommCore Consulting. “But it is socially and politically timely, and they have decided that they are going to be leaders when it comes to addressing the issue of toxic masculinity.
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