Does everyone need media training nowadays? We believe so. Take a moment and think about recent headlines and spokespersons or public figures who have been caught unprepared to speak to the media, answer interview questions appropriately, or deliver their key points. Here are a few recent “winners” and “losers”:
United Airlines: Not All Passenger Removals Damage Your Reputation
Sizzle or Steak? The Theater of Mark Zuckerberg’s Congressional Testimony
Laura Ingraham’s Double-edged Sword Keeps Wounding Her
Heineken Beer Ad Protest Lights Up Social Media
Communications Lessons from the Olympics
On President Trump, #metoo & Oprah Winfrey: Words Matter
Bottom line: good media interviews require practice and preparation.
Media training is not just for professional spokespersons. It’s for anyone who is connected on social media and plans to answer a reporter’s questions. In today’s world, at any moment your brand or reputation could be faced with media scrutiny.
Here are some questions to ask yourself as a “pulse-check” to see: are you really ready for the media?
- Do you have talking points prepared with supporting facts and anecdotes and/or stories?
- Do you know how to answer a tough question and bridge back to your main talking points?
- If a reporter asks you at the end of the interview – “Is there anything else you would like to add?” do you know what you will say?
- Have you practiced and received feedback from a coach/consultant?
If you answered “No” to any of these questions, (or “YES,” but you feel your team needs a “refresher”) we can help.
Learn More About Our Media Training Company
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Make Sure Your Media Message is On-Point. Learn More About CommCore’s Media Training Services
- Proactive media training for your entire organization in a classroom setting, either at your location or at our classrooms in New York and DC. Learn more about our Media Training Workshops.
- We also provide Virtual Media Training, which allows participants in various locations to participate via Skype or Zoom. Learn more about our Virtual Media Training.
- 1-On-1 Media Training & Consulting. CommCore executives have handled every type of media crisis and are here to help you respond to specific issues. Learn more about our 1-On-1 Media Training & Consulting.
Urgent Need? We’re Standing By
We staff the phones 24-7 and can put you in touch with the right person to help with your specific media challenge.
To schedule a training or get answers quickly, call us at (202) 659-4177 or email info@CommCoreConsulting.com
We can provide urgently needed advice, and a proposal to help going basis.