CommCore CEO Andy Gilman was recently quoted in the CNNMoney article, “Facebook, Uber, Wells Fargo: The strategy behind 3 corporate apology ads” about how the three companies have launched apology campaigns to overcome their recent scandals and ultimately garner forgiveness from the public.
Andrew Gilman, founder of the crisis communications firm CommCore Consulting Group, said the commercial skates past what Wells Fargo did wrong.
Aside from mentioning the sales goals, the spot does not detail wrongdoing. The transition from “we were great, then something happened, now we’re great again” seemed “too abrupt to me,” he said.