CommCore Blog and News

Wells Fargo’s Crisis Response: Could the Debacle Have Been Prevented?

The missteps in Wells Fargo’s fraud scandal response are well documented. As crisis consultants, our clients are asking us: Could this now chronic crisis have been prevented?

Yes and no. At least a more in-tune management could have kept this from getting worse:

  1. When employee letters citing fraud – one dating back to 2007 — and a  petition from 2014 signed by thousands of employees complaining about draconian sales quotas are sent to management, don’t dismiss them. 
Read more

Twin Towers Product Promos Spell Double Trouble

Incredibly and against respect for those who sacrificed their lives and basic common sense, fifteen years after 9/11, some companies still peg offensive product promotions to that tragic event.
The latest examples involved two ends of the retail spectrum – Wal-Mart, and a tiny independent mattress store in San Antonio, TX that was – until this week – unknown outside of their local market:

 

  • After furious protests on social media, Wal-Mart publicly apologized for a  display at a Florida store in which twin towers of Coke Zero packages promoted a sale under a “Never Forget” banner and against a backdrop of red, white and blue Coca Cola products.
Read more