Blog post by intern Eric Ayala
Whether you are preparing for a high stakes presentation at an industry trade show, a business pitch to a prospective client or a TED Talk by a senior executive, being passionate (but in control) is a key to being persuasive. Here are some pointers to persuasive presentations that CommCore shares with its clients:
- On your call to action, be clear and strong, so the audience feels your passion.
- Focus on an issue in a manner that makes the audience feel it is more important to them than to you.
- Make your strongest arguments both at the beginning and the end of your presentation.
- Bring information to life through storytelling that will “stick” with your audience long after they have forgotten your data points.
- Involve your audience by making your presentation as interactive as possible by asking questions and soliciting responses.
- Remember that non-verbal communication (eye contact, gestures, body language) is as important as verbal communication (vocal tone, pacing) to persuading an audience. Practice, practice, practice on-camera if possible for review and critique.