In victory, President-elect Obama was gracious and looking forward. In defeat, Sen. McCain was positive and bipartisan. Both showed leadership with messages to supporters and to those who did not vote for them. Read more
CommCore Blog and News
Advice for the incoming Communicator-In-Chief?
With just a few days left before the presidential election it’s time to consider one of the most important tasks facing the President-Elect: taking on the role of Communicator-In-Chief.
Barack Obama and John McCain have revealed different styles, attributes and messages in a tough campaign. Read more
PRSA Conference Comments
Detroit, October 26. Bob Lutz, vice chairman of General Motors, argued for PR over advertising (although he admittedly spends millions on advertising). He pushed for more assertive messaging that “says something” and does not get watered down by all internal efforts to be careful. Read more
Shouting Fire in a Crowded Theater
As all parties try to find responsiblity for the current economic mess, we are bound to see a great deal of finger pointing – some in the right direction, some misguided. Read more
Temperament and Body Language
Not since Nixon v Kennedy have we seen so much discussion about body language and temperament as in the Obama v McCain contest.
The recent Time Magazine cover on temperment in President and candidates reinforces the points. Read more
The corporate view: is blogging really a tool?
The explosion of blogging is an indicator of growing official interest in social media by major corporations. Consider the annual survey of Fortune 500 companies by the Center for Marketing Research at The University of Massachusetts which shows that 49% of them use social networking, up from 27% in 2007; 45% use online video, up from 24% in 2007; 39% use blogging, up from 19% in 2007; and 23% do not use any social media tools, down from 43% in 2007. Read more
Passing the Red Faced, Smell Test
If you have never heard the term before, this means you are in a crisis double whammy. Most PR and Crisis experts recommend that if an action, project or activity will cause embarrassment, then think twice before going ahead. Read more
Sticky Messages: What sticks and what you wish would go away
We are always advising clients that in the interconnected world message consistency makes a difference. What you say to the media, to analysts, to shareholders, to consumers- may have different facts and relevant proof points-but must be consistent in themes and overall framework. Read more