Media mogul Peter Guber ought to know about storytelling and succeeding in business. It’s the world he has been operating in most of his professional life.
Guber — chairman of Mandalay Entertainment Group — is the former studio chief of Columbia Pictures, former CEO of Sony Pictures, founder of Polygram Pictures, and founder of Casablanca Records and Filmworks. Read more
CommCore Blog and News
Robert McNamara’s PR Rule
Rain in Pro Sports A Tale of Two Delays
Last Thursday, June 18th – First day of the US Open in Bethpage, Long Island and barely half of the players ever even teed off due to rain. But 50,000 fans certainly got teed off. Read more
Framing the Healthcare Debate
Twitter Accountability and Longevity: What’s the Future of Twittering Versus Fact-Checked Journalism?
Twitter doesn’t claim to compete with The New York Times or The Washington Post, but it can have similar influence on – can even be a maker or breaker of – an organization’s or an individual’s reputation. Read more
GM Bankruptcy
If GM could convince drivers to buy cars as well as they communicated this week, the auto maker would come out of bankruptcy quickly.
From CEO Fritz Henderson, to UAW President Ron Gettelfinger, to other executives, to the rank and file, as awful as the bankruptcy filing was this week, GM spokespersons were consistent and united in their statements about a new GM. Read more
Video Blog: The Right Way to Conduct Media Training
Swine Flu & Chrysler Bankruptcy Video Blog
Video Blog on Swine Flu Response
SARS vs. SWINE FLU – Comparisons and Differences
As I’m writing, the European Health Commissioner has recommended that unless it is “essential,” that Europeans should avoid traveling to Mexico or the US.
Not since SARS have we seen a public health concern and watch that matches the focus on Swine Flu. Read more