CommCore kicked-off 2020 with two articles that can help any organization plan, prepare and rebuild brands before, during and after a crisis.
As a Forbes Council Contributor, we took a closer look at the Boeing 737 MAX crisis and its impact on the aviation industry.
From our experience working with J&J during the original Tylenol 1 crisis, we devised a list of what should be the next steps for Boeing to rebuild confidence among employees, passengers and regulators:
- Construct a reputation playbook – The plan must be multichannel and multimedia and include press conferences, local events, mailings, media interviews and social media strategies.
- Plan for the long haul and adjust – The company needs to construct a longer-term cadence of events and communications over one to three years that can slowly earn back trust and respect. There will be surprises, so build in flexibility to change strategies and tactics
- Underpromise and overdeliver – Overdeliver with care and concern for employees, aviation partners and passengers. Go above and beyond what regulators require.
It’s probably a bit late for Boeing, but for almost any other organization, conducting a crisis simulation is an essential element of preparation. This article that Andy Gilman and Dale Weiss co-authored for PRDaily, discusses how practice can truly make a difference in building confidence, teamwork and communications skills in a crisis team.
Here are five must do’s to ensure that your simulation does the best job in preparing your team:
- Have a plan
- Team matters
- Make it real
- Stretch the limits
- Learn and repeat