At the risk of tooting our own horn, we are sharing the recent New York Times in-depth article on CommCore’s PressureTest crisis communication simulation. (Some Observer readers may have already seen it.)
CommCore Blog and News
Monthly Archives: October 2017
Crisis Communications Training: NPR on Our Trademarked “Pressure Test” – Fast, Flexible, Factual
NPR’s “Here & Now” did an interview with CommCore SVP Dale Weiss on the Pressure Test Crisis Communications Training CommCore ran for the New York Times. Listen to the NPR segment here. Read more
NY Times Reporters “Pressure Tested” by CommCore
Here at CommCore Consulting, we’d always wondered how the reporters who typically put our clients through the ringer on television, in print and on social media would fare with a media crisis of their own. Read more
Tips: How to Manage a Crisis
Smart companies have crisis plans for when – not if – an incident occurs that disrupts business or damages their brand reputation. However, in today’s fast-paced, social media-dominated world, these plans need to be reviewed and updated on a regular basis to keep pace with an ever-growing set of potential threats: unsubstantiated damaging rumors, cyberattacks and data breaches, natural disasters, and unethical executive behavior to name a few. Read more
The Power of Association
The power of association – who or what the public associates your organization with — plays an increasingly large role in your organization’s brand reputation, especially in today’s social media-driven environment. Read more
CommCore CEO, Andrew Gilman Quoted in PR News
CommCore CEO, Andrew Gilman was recently quoted in PR News in the article “Tillerson Disses the Boss: What the Morale Cleanup Might Look Like”
Read moreSuch a comment can mean many things, of course: The person who uttered it may be frustrated and wants to resign or be fired.
Aerospace & Defense Contractor
The Challenge
A US Defense Contractor had a self-prescribed 1 in 10 chance of unseating a long-term incumbent for a six-year, $180 million project with the US Navy. The client sought assistance in delivering a critical presentation in the final stage of the proposal review process. Read more