One of the most epic failures of social media use occurred this week when JP Morgan scheduled then cancelled a live Twitter Q&A.
Transparency is a good thing and social media is a great tool to build relationships and listen in on what others are saying about a company and its reputation.
It’s hardly news that Twitter gaffes are a professional communicator’s nightmare. Once posted, it’s impossible to recall your tweet and pretend it never happened. We all know intuitively that brand and personal reputation damage is difficult to repair once your “mistake” has gone viral.
Will they ever learn? A few simple social media tips could have helped Kansas Governor Sam Brownback avert a Twitter-imposed reputation crisis, a seemingly growing trend among public figures. When high school student, Emma Sullivan visited the state capitol, she tweeted “Just made mean comments at gov brownback and told him he sucked, in person #heblowsalot.”Read more
An online mobile news and reviews resource, PhoneDog, has filed a lawsuit against a former employee whom they claim absconded with 17,000 Twitter followers in its data base. What’s interesting is that the company is viewing the taking of names and a Twitter password as a trade secret or company intellectual property. Read more
When we signed on to Twitter on Monday we noticed that “Qwikster” is a trending hashtag. So we searched Qwikster online and noted the news that Netflix is breaking the company up into separate DVD-by-mail and streaming units.
Known primarily for their delicious pastries and desserts, Entenmann’s is facing backlash for a distasteful tweet this week. While Twitter was erupting over the Casey Anthony “not guilty” murder verdict, @Entenmann’s asked “Who’s not guilty of eating all the treats they want” and included the trending “Not Guilty “ hashtag.
Though ex-Congressman Anthony Weiner is the limelight star right now, let us not forget a few notable others who committed social media faux pas that handicapped their images and careers. Gilbert Gottfried, Larry Johnson, and Ashley Payne, among others, made mashable.com’s
As is often the case for some adopters of new technology, what’s new today can get old very quickly. A recent article in Politico points out that politicians are increasingly tiring of Twitter and its 140-character limit, as well as other social media tools. Read more
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