The CommCore list of top Crises for 2010 has a few of the obvious candidates, plus one or two that represent a certain type of crisis vs. the biggest news or blog splash.
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CommCore Blog and News
Posts Tagged: Tiger Woods
Crisis Management: The Importance of Planning
Toyota and Tiger – mid course Crisis updates
Tiger played golf and kept the focus on the links. Toyota hit another bump with another quality problem.
The crises for Tiger Woods and the Toyota brands are far from over.
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Value vs. Values: Is There Anything We Should Know Before We Pay You A Gazillion Dollars?
A recent harvardbusiness.org article published by Bloomberg used the Tiger Woods fiasco to question the value of celebrity endorsements (http://bit.ly/6kzMMy).
Using celebrities to promote a brand, product or service has been a tried-and-true marketing strategy for decades. Read more
Tiger and Headline Writers
Tiger and the White House Party Crashers
Tiger Woods was the best thing that happened this week to the still nearly-famous (will they soon become infamous?) Michaele and Tareq Salahi, the Virginia reality-TV aspiring couple who “crashed” the White House state dinner last week and didn’t show up when invited for Congressional testimony. Read more