The rapid response from McNeil Consumer Healthcare, a Johnson & Johnson Company, to the controversy about the Motrin Mom ads is an example of a PR Win. Earlier this week, the blogosphere reacted swiftly to what mothers felt was an offensive ad. Read more
CommCore Blog and News
Posts Tagged: public relations
PR Wins
In an economy of scarce resources, PR, Advertising, and Marketing fight over tight budgets. Justifying programs, activities and ROI becomes even more important for each department.
So who gets credit for success is not to be trivialized. Read more
PRSA Conference Comments
Detroit, October 26. Bob Lutz, vice chairman of General Motors, argued for PR over advertising (although he admittedly spends millions on advertising). He pushed for more assertive messaging that “says something” and does not get watered down by all internal efforts to be careful. Read more