Four years ago it was Motrin-gate – the argument over whether Johnson & Johnson over-reacted when it pulled a Motrin ad campaign aimed at relieving the back pain suffered by Moms who carry their babies in a sling.
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Posts Tagged: Motrin
PR Wins: Motrin
The rapid response from McNeil Consumer Healthcare, a Johnson & Johnson Company, to the controversy about the Motrin Mom ads is an example of a PR Win. Earlier this week, the blogosphere reacted swiftly to what mothers felt was an offensive ad. Read more