CommCore Blog and News
Posts Tagged: media training
Answer the Damn Question, Please
Caveat: This is an example of a politician not-answering a question and then walking off the set. I’m not taking sides here, but using this as a teaching moment for others who either coach spokespersons or want to be interviewed. Read more
CEO Achilles Heels: The Cult
LEADERSHIP AND CONTROL IN A COMMUNICATIONS DEPARTMENT
Scott Van Camp, editor of PR News, recently posted a blog by a former Bausch + Lomb communications executive on empowering line communications staff by ceding control of some communications to them. Read more
Oprah’s Lessons Live On
Before ending last week after 25 years on the air, Oprah’s talk show made celebrity and newsmaker interviews a staple of afternoon TV fare. Her high-profile show not only provided entertainment and information to millions of viewers; it also offers up a number of stark lessons on preparing for an interview.
The Fed Chairman and The Press
The recent news conference by Federal Reserve Chairman Ben Bernanke was an interesting communications achievement, though it doesn’t contain too many lessons for other government institutions or the private sector.
As Chairman of the US Federal Reserve, Bernanke is in essence the CEO of the institution. Read more
Homage to the Flip Video Camera
Media and Presentation Training FAQs
With 25 years of communications consulting under our belt at CommCore, we get a lot of the same questions about the need for executive media or presentation training. Our top questions:
Q: Our CEO has been conducting media interviews and making public appearances for years. Read more
Are your sound bites tweetable?
Twitter is now the platform of choice for communications- whether it’s protesters in the Middle East, athletes and other celebrities at an event, elected officials in session, or professional communicators announcing corporate news.
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Non-Profit Exposure and Having Fun – Hitting the Trifecta
Gaining publicity for a non-profit is not much different than for private sector companies and large associations, except for the fact that you usually need to work with fewer resources and equal if not greater creativity.
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