We don’t usually advise clients to waste time in media interviews bashing the competition. Reporters like it but it doesn’t benefit your cause to have your one and only quote about “them” instead of your message.
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CommCore Blog and News
Posts Tagged: McDonalds
Big Mac’s Simple Focus
The story behind McDonald’s new focus on improving service is informative for professional communicators on several fronts:
· McDonald’s executives reduced their analysis of the company’s recent earnings slump with a PowerPoint slide that had three, plain non-jargon words: “Service is Broken.”
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McDonald’s Drinking Glass Recall: Crisis Response and Opportunity
McDonald’s recent voluntary recall of 12 million tainted “Shrek”-themed drinking glasses for children illustrates a fundamental rule of crisis communications: crises can bring opportunities, particularly when you have a crisis plan in place and act on it decisively. Read more