One of the cardinal rules that both labor and management profess when negotiations begin on contracts or other issues is: We promise that we won’t negotiate these issues in the press.
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CommCore Blog and News
Posts Tagged: Crisis
Why Toyota is Not Tylenol: Victim, Villain or Vindicator?
In 1982, I was privileged to work with Johnson & Johnson during the first Tylenol crisis. I was asked to prepare CEO James Burke for the critical “60 Minutes” interview that was a key component in communicating the comeback strategy for the brand and the company. Read more
Tylenol vs. Toyota
Toyota’s January 2010 massive recall and sales stoppage of vehicles has been quickly compared to the recall by Johnson & Johnson of Tylenol in 1982.
Most of the similarities are in the enormity of the recall and the proactive nature of the effort. Read more
Power of LinkedIn Groups for Entrepreneurs and Communicators
Here’s an ongoing case study of a great use of LinkedIn Groups that solves the entrepreneur’s issue of where to go for inputs and advice.
I say ongoing because fellow professionals are still chiming in with advice. Read more
Value vs. Values: Is There Anything We Should Know Before We Pay You A Gazillion Dollars?
A recent harvardbusiness.org article published by Bloomberg used the Tiger Woods fiasco to question the value of celebrity endorsements (http://bit.ly/6kzMMy).
Using celebrities to promote a brand, product or service has been a tried-and-true marketing strategy for decades. Read more