Barilla Pasta’s crisis whirlwind started with a comment in Italy (probably in Italian). Within days it became a trending hashtag on Twitter and Facebook, a global electronic boycott, spoof commercial ads on YouTube and Vine, and now Ad wars with competitors like Bertolli being shared on Instagram and across the Internet. Read more
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Posts Tagged: Crisis Reputation Management
Booz Allen & Edward Snowden – What did they know? When did they know it?
At the moment, Booz Allen Hamilton is what is called “collateral damage” from the revelation that self-confessed government document leaker Edward Snowden worked at the government contracting/consulting firm.
The immediate damage was to the company stock which was down as much as 5% after the leak and Snowden’s association was made known. Read more