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A recent studyby the Corporate Executive Board of B2B buying concludes with the dramatic statement, “Solution-Selling No Longer Works.” It’s now all about “Content Marketing” – creating content that a customer really wants because attention spans have dropped from 12 seconds in 2000 to 8 seconds in 2013.
Is anyone really surprised that Duck Dynasty patriarch Phil Robertson gave an interview bashing the gay community?The real story will be how A&E handles the backlash coming from all sides.
“If it’s on the Internet, it must be true,” is the decade-old one-line joke about trusting bad information on the Web.
In today’s social media world concern about credibility is exponentially greater than in the good old days of search when you had to find information on the Internet; now the information finds you.
One of the most epic failures of social media use occurred this week when JP Morgan scheduled then cancelled a live Twitter Q&A.
Transparency is a good thing and social media is a great tool to build relationships and listen in on what others are saying about a company and its reputation.
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