I recently attended a day-long conference where the most compelling – even entertaining – talk was from a company’s legal officer explaining the parameters within which all spokespeople must stay when delivering a talk about their product.
Since Thanksgiving, the debate about TSA scanners has simmered a bit. It’s guaranteed to pick up in the next couple of weeks during the Christmas/New Year’s rush. Missing from the vehement discussions about scanners, privacy and intrusive TSA pat downs, is a multi-million member silent minority – The Metal Body Part Packing Nation who prefer full-body scanners.
Recently, Forbes published a list of the top ten CEO screw-ups for 2010. It confirms what most of us expected to see, but there were a few that stood out.
By many accounts, trust in US companies has surged off its lows in 2008 and 2009 by 18% or more. One source is the Edelman Trust Barometer. What does this mean?
Former New York Times economics reporter Peter Goodman’s explanation for leaving the eminent newspaper to join the Huffington Post (http://www.huffingtonpost.com/) raises interesting questions about (a) the past and future relationship between journalists and Subject Matter Experts, and (b) the lengths to which journalists have always gone to color their stories with some form of opinion. Read more
Carnival Cruise Lines is getting generally high marks for its customer relations and public relations response to the highly-publicized misfortune that befell its “Carnival Splendor” earlier this month. The ship and passengers were stranded at sea for days with no power after an engine room fire, and the vessel had to be towed in to port. Read more
Noted labor lawyer and negotiator par excellence, Theodore W. Kheel, passed away this week. As the obituaries attest, for the better part of four decades Ted was the key connector between management and labor in New York City and in Washington.
As Social Media Monitoring and Measurement becomes increasingly defined and sophisticated, it appears that the communications industry is beginning to settle on common terminology regarding results or impact. But one important area where differences remain is on the meaning of the crucial term “Sentiment” – specifically “Neutral Sentiment.”
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