Social media is now such a standard communications and PR tool that lists such as Advertising Age’s top-10 social media blunders are annual postings. The snafus listed in this 2011 edition are instantly recognizable in fewer words than it takes to fill a 140-character Twitter feed.
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CommCore Blog and News
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To Tweet or Not to Tweet
Will they ever learn? A few simple social media tips could have helped Kansas Governor Sam Brownback avert a Twitter-imposed reputation crisis, a seemingly growing trend among public figures. When high school student, Emma Sullivan visited the state capitol, she tweeted “Just made mean comments at gov brownback and told him he sucked, in person #heblowsalot.” Read more
Da Vinci + Gawande = Fewer Crisis and Business Mistakes
Leonardo da Vinci was ahead of his time in many ways. NPR’s Robert Krulwich has a great blog on DaVinci’s “To Do” list from the 1490’s. Pretty good illustrations.
The blog reminds me of one of my favorite books of the past couple of years, The Check List Manifesto by Atul Gawande.
They’re OUR Followers and You Can’t Take ‘Em
An online mobile news and reviews resource, PhoneDog, has filed a lawsuit against a former employee whom they claim absconded with 17,000 Twitter followers in its data base. What’s interesting is that the company is viewing the taking of names and a Twitter password as a trade secret or company intellectual property. Read more
Celebrity Chef Gets Burned
New York celebrity chef Mario Batali stepped into a real stew of his own making last week after he equated bankers with Hitler and Stalin during remarks at a Time Magazine event to propose Persons of the Year.
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“It’s Alright, Ma. I’m only Bleeding!”
When Bob Dylan penned and composed “It’s Alright, Ma, I’m Only Bleeding“ he didn’t have the PR folks at Virgin Atlantic airlines in mind. But the song could be applied to the airline’s recent PR-driven consumer tiff.
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Infographic: Meeting Facilitation Tips
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| CommCore Meeting Facilitation Tips |
TelePrompter-itis?
Republican candidates are trying to score political points on President Obama for his oratorical style. The same man who is often lauded for his effective speechmaking is being criticized as president for what political opponents are calling over reliance on the TelePrompter.
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No Waffling: How One Company Uses Crises to Its Advantage
When FEMA officials assess the need for aid after a weather disaster in the Mid-Atlantic or Southeastern US, they consult two barometers: The Saffir-Simpson Wind Scale, and how many Waffle Houses are open.
Message Brainstorming: Opening Up The Bottle
Esquire’s Ross McCammon was intentionally making light of corporate message brainstorming sessions in his recent blog “What’s The Secret to Brainstorming?”
We took the tongue-in-cheek approach in stride — “You could put a bottle of tequila in the middle of the table” – after all, we at CommCore have our own message development methodology and techniques that do produce results.
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