Eric Schwartzman interviewed Andrew Gilman at the 2008 PRSA International Conference on the Art of the Sound Bite. Download the complete audio interview below to learn about the history of the sound bite and the ingredients that make a winning sound bite. Read more
One of the more fun magazine reads is the current “How to” issue of Business Week . There are plenty of short take ideas on how to admit a mistake by an NFL referee, how to talk to a Republican (by a Democrat) or how to talk to a Democrat (by a Republican). Read more
CEOs, Corporate Reputation, Trust, Crisis. Each is intertwined and has its own role in the success of any company or brand. When your CEO behaves badly in his own time, how does that affect your company’s reputation? Read more
CommCore presented an interactive media training session this week at the 2012 Food Safety Summit at the Washington Convention Center. The workshop focused on how to create messages and sound bites that get quoted, how to prepare for any interview, and how to develop and maintain positive relationship with the media. Read more
If you follow the NFL, the news of the day is the one-year suspension and fine of New Orleans Head Coach Sean Payton for his involvement in the now-famous bounty program as well as the indefinite suspension of Greg Williams, the defensive coach who concocted the scheme. Read more
There’s a new study in the Harvard Business Review of 16 characteristics of leadership in which female leaders outpace their male counterparts.
Based on experience with hundreds of companies and organizations the categories that don’t surprise me are building relationships and developing others. Read more