It wouldn’t be the end of 2016 without a proper countdown in place. We are counting down our top 5 most viewed video blogs of the year. This past year had the usual mix of communication faux pas, and the occasional “good move.” Read more
CommCore Blog and News
Posts Tagged: branding
What Were They Thinking: Swimming Lessons From Rio
What Were They Thinking? “A Messi Situation”
Flint’s Water Crisis: From Drip to Torrent
Michigan Governor Rick Snyder’s public apology for the water crisis in Flint brings to light several crisis issues – many centered on communications problems:
- Was this a preventable crisis?
- Why didn’t Gov.
Reputation Matters!
The Reputation Institutereleased its list of The World’s Most Reputable Companies. In Forbes, Jacquelyn Smith discussed key areas all companies – large, small, B2B or B2C – should consider when establishing a brand or managing their reputation.
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Faux Pas in Quebec: National/Provincial Pride and Brand Loyalty
When the fabled Montreal Canadiens NHL hockey team hired Randy Cunneyworth as their interim head coach in December, they knocked over a hornet’s nest of controversy so fierce that General Manager Pierre Gauthier – himself French Canadian – had to issue a rare public apology.
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Nike and Vick: Redemption or Commercialism?
It’s often said that America loves a comeback story. But the announcement by Nike on the eve of the 4th of July weekend that it has re-hired NFL quarterback and convicted felon Michael Vick to a multi-year contract has a great deal of risks. Read more