The power of association – who or what the public associates your organization with — plays an increasingly large role in your organization’s brand reputation, especially in today’s social media-driven environment. Read more
CommCore Blog and News
Posts Tagged: Boycott
CEO Andrew Gilman Quoted in “What brands can learn from the three-day #DeleteUber outrage cycle”
The political sphere has been abuzz lately with strong opinions on the most recent executive order to temporarily block immigration from seven different countries, and with it, some brand names are in the spotlight voicing their own opinions. Read more
What Pasta Will You Buy This Week?
Barilla Pasta’s crisis whirlwind started with a comment in Italy (probably in Italian). Within days it became a trending hashtag on Twitter and Facebook, a global electronic boycott, spoof commercial ads on YouTube and Vine, and now Ad wars with competitors like Bertolli being shared on Instagram and across the Internet. Read more