As COVID-19 continues to grow and affect the health of people everyday, so does the need to be aware and stay informed about the latest updates and 
information.
At CommCore we understand the importance of keeping audiences engaged and delivering messages that “stick”. The overall theme – visuals and videos attract more attention, increase click-through’s, and enable more retention of the message.
As you work to keep your internal and external audiences informed and using all the necessary tools to deliver important messages surrounding the virus – here are several tips to ensure your message is received:
- Posts that include images receive 650% higher engagement than text-only posts. (Medium)
- Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% (Saurage Research)
- Content with relevant images gets 94% more views than content without relevant images. (Quick Sprout)
- Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. (NN Group)
- 65% of people are visual learners. (Pearson)
- Visuals with color increase people’s willingness to read a piece of content by 80%. (Saurage Research)
- People following directions with text and illustrations do 323% better than those following directions without illustrations. (Springer)
- 81% of people only skim the content they read online. The average user reads 20-28% of words during an average visit. (NN Group)
- Infographics can increase web traffic by 12%. (Demand Gen Report)
- 30% of marketers use original graphics, such as infographics, more than any other type of visual content, including videos and GIFs. (Venngage)
Let us know if we can help you make your message “stickier.”