CommCore CEO Andy Gilman quoted in Digiday’s “‘It’s still all reactive’: Rating Mark Zuckerberg’s redemption tour,” following Facebook latest breaking story in regards to Cambridge Analytica’s misuse of Facebook users’ profile information for political gains.
“That’s a pretty standard playbook,” Andrew Gilman, president and CEO of CommCore Consulting Group. “Meet with key audiences; have a prepared statement. He’s the face of the brand, and he came across as earnest and sincere. He didn’t get into a lot of detail. Now, we’ll see what happens next. The last thing you want to do is commit to something you may have to take back.”
“A good questioner in Congress is going to be like a prosecutor,” Gilman said. “When [Zuckerberg] testifies, he will not satisfy all critics.”