CommCore CEO Andrew Gilman was recently quoted in an article by PR News, “University of Maryland Incident Prompts Unusual Crisis Response,” about the university’s quick response to an incident this past June involving a student athlete on the school’s football team.
UMD did the right thing…since the facts were clear and not in dispute.” He adds, “In other crises, rapid response can be inhibited because you are still in fact-finding mode.
Often crisis statements are couched because the legal team is still determining risk. That was not the case here, he says.