CommCore CEO Andrew Gilman was recently quoted in an article by the LA Times “Questions mount for Facebook — and Mark Zuckerberg isn’t answering them” about how Facebook executives have remained silent regarding Cambridge Analytica’s use of more than 50 million Facebook users’ accounts.
It’s not just a matter of looking guilty, either. Andrew Gilman, founder of the CommCore Consulting Group, said that executives with the power and influence of Zuckerberg and Sandberg have a responsibility to show that they care about their users and are taking steps to address the issue.
“It sounds like a playbook answer, but people really care about that kind of thing,” Gilman said.
He likened their silence to going to church and not hearing the standard prayers; audiences are quick to realize that something is missing.
“There’s no such thing as ‘no comment,'” Gilman said. “No comment, or lack of comment, can be perceived as damaging. And given that Facebook is all about communication, one would expect something.”
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