We are all now very familiar with the simple advice to prevent the spread of COVID-19. U.S. Surgeon General Jerome Adams refers to the three W’s to make the message stick: Wash your hands, Watch your distance, and Wear a mask. Read more
CommCore Blog and News
The Race Towards a Coronavirus Vaccine and Reputation Restoration
For many reasons, public trust in the government institutions involved in the vaccine development process continues to wane. While reputation restoration for government agencies is critically important, there are a myriad of political pitfalls that factor in their responses. Read more
Virtual is here to stay, so make the best of it
Working through the pandemic reminds us of the impatient kids in the backseat of the car on a long road trip screaming: “Are we there yet?’ Are we there yet?”
Yes, we are there yet – for the foreseeable future – in the virtual work world. Read more
Green Eggs & Wash Your Hands: Let’s take a chuckle break from Zoom fatigue and other video platforms
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For the foreseeable future, most of us will be spending our work day on video platforms. In the hot days of summer, it’s a good time to take a break and laugh a little at our life. |
Thomas Jefferson was Right. Count to Ten. It Can Save Your Career
Thomas Jefferson had great advice to control anger: “When angry, count to ten before you speak. If very angry, count to one hundred.” During these very sensitive times many public figures are hitting the send button seemingly without a count or thoughtful review. Read more
The New KISS formula for COVID-19 Videos: Keep it Simple and Safe
As workplaces begin to reopen in some areas, communicators should recognize the fear factor and understand your colleagues’ anxiety in returning back to work. There will be countless questions on everything from safe seating to the availability of PPE. Read more
COVID-19 Communications – Messages Can Save Lives
If we could set the clock back two months, the goal in launching a new product or advocating an issue, was to engage audiences, achieve more click-through’s and increase the social shares. Read more
Virtual Training: Coronavirus & Beyond
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The short and long-term impacts of the coronavirus on your business are constantly evolving. It is critical that your communications to internal and external audiences be clear and consistent. With continued business uncertainty, CommCore clients can and should use virtual communications technologies, rather than in-person meetings, presentations and training. |
4F’s for Coronavirus
CommCore employs a 4F approach to crisis management: Organizations should be Fast, Frequent, Factual & Flexible.
As the COVID-19 Coronavirus continues its tragic march disrupting business, travel and everyday activities, every organization should be prepared to use the 4F’s as a guide to ensure that critical messages are sent to important stakeholders. Read more
2020 Ideas For Your Communications Plan
CommCore kicked-off 2020 with two articles that can help any organization plan, prepare and rebuild brands before, during and after a crisis.
As a Forbes Council Contributor, we took a closer look at the Boeing 737 MAX crisis and its impact on the aviation industry. Read more