For the pharmaceutical and biotechnology industries, the Trust-Breaker is drug/product prices. For automotive it has always been safety, but today cheating the EPA is just as hot. In banking and finance, it’s CEO’s pay and annual bonuses versus the average worker. Read more
CommCore Blog and News
CAPping 30 Years in Business: Lessons from an Ongoing Successful Run
CommCore’s 30th anniversary provides an opportunity to reflect on what has made our company
a success – starting in a New York City apartment, now with offices in Washington, NY, Dallas, Los Angeles and consulting assignments on all continents except Australia and Antarctica.
a success – starting in a New York City apartment, now with offices in Washington, NY, Dallas, Los Angeles and consulting assignments on all continents except Australia and Antarctica.Social Media Lessons From Pro Athletes
We’re not in the business of picking on pro athletes. But it sure appears that some of them are quite good at social media blunders. We can learn from two ill-advised postings over the summer:
Shortly after Washington Redskins quarterback Robert Griffin (aka RGIII) lost his starting job, an intern he hired to manage his social media postings “liked” a posting on Instagram criticizing the football team’s owner. Read more
Cold Dead Fish and Airline Safety
How popular would sushi be if its menu description was “cold, dead fish”?
The challenge in message development, especially for an issue or product that you see all the time, is to make it interesting and memorable. Read more
Reddit Says “Good Riddance to Pao.” Now What?
As CommCore’s Nick Peters noted in our video blog, What Were They Thinking, Reddit’s interim CEO Ellen Pao took harsh criticism for a host of management actions and changes that culminated in her firing of the well-liked Victoria Taylor who ran the website’s popular discussion forum: Ask Me Anything. Read more
Winning a $280 Million Contract- Does Extra Practice Pay Off?
This is the story of a high stakes RFP (request for proposal) in Texas. It’s relevant to anyone who has ever been involved in a competitive bid that required both a written and oral component. Read more
The Northeast Corridor: Hotbed for Crisis Response Lessons: Baltimore and Philadelphia
Two unconnected events within 100 miles provide ample crisis communications lessons:
When Baltimore Mayor Stephanie Rawlings-Blake addressed the media and the public for the first time as riots rocked her city in April, she paid a steep reputational price with one poorly-articulated phrase. Read more
Don’t Become the Punch Line or the Punching Bag
We don’t usually delve into the political arena, but Republican presidential candidate Rand Paul’s rough campaign kickoff is a reminder to public figures from business and entertainment — as well as politics — that preparation and an even temperament are crucial to effective communication. Read more
Grandma & Third Parties. It’s All About Trust.
Your grandmother was right when she used to say, “Don’t toot your own horn, let others do it.”
That’s even more true in today’s 24/7 world of crisis management. Third party advocates and spokespersons are experiencing increased influence as a way to build brand reputation and defend it when a crisis hits. Read more
The “New” Brave New World of Cyber Insecurity
Almost at hyper-speed, the year-old Target and JP Morgan cyber breaches are already in the rear-view mirror. Even Sony Pictures, the U.S. military’s Central Command, and Home Depot cyber breaches – all recent – are fading from headlines and public memory. Read more