In a recent piece for lbbonline, we analyzed an unintentional, but avoidable situation where a marketing plan was perceived as insensitive by customers and caused a backlash, protests and a boycott.
CommCore Blog and News
Cybersecurity Awareness Month: The Power of Transparent Communication
October is Cybersecurity Awareness Month. It’s also the awareness month for Breast Cancer, National Economic Awareness, Diversity Awareness and several other worthy issues and causes.
Being one of many is not an excuse for putting off the need to take stock of digital assets, revisit your plan and insurance policies, and improve defenses.
AI Deepfakes: A Looming Threat in the PR & Crisis Communication Landscape
The rise of deepfakes — highly realistic, AI-generated videos or audio recordings that can be fabricated to make it appear as if someone said or did something they never did — creates another challenge in crisis communications, preparation and response.
Read moreThe Yes& CommCore Observer: Crisis Lessons for All Communicators- Planning for New Campus Disruptions
While history may not repeat itself, at the very least it often rhymes. We all remember the turbulence of the last academic year. The fallout included multiple resignations of university leaders, arrests and a huge drop in alumni giving.The Read more
The Yes& CommCore Observer: Navigating What Employees Say on Social Media – or to the Media – During a Crisis
During a communications crisis, the rapid release of information can lead to the spread of misinformation, which can harm an organization’s reputation, create panic, and complicate crisis management efforts.
Most organizations have a social media policy for employees about discussing workplace information. Read more
The Yes& CommCore Observer: Don’t Let a Cyber Security Incident Ruin Your Reputation
Does your organization have a cyber security incident response plan in place?
The recent spring storms and tornadoes in Texas left over one million people without power. Electricity is one of those things that you don’t think about until you don’t have it … and if you don’t have a backup generator, your food will spoil. Read more
The Yes& CommCore Observer: It Shouldn’t Take a Bridge Collapse to Update a Crisis Plan
As the Port of Baltimore slowly reopens to commercial traffic and the delicate process of removing the massive steel pieces from what is left of the Francis Scott Key Bridge, it’s not too early to find crisis communications lessons from how information about the disaster was disseminated. Read more
The CommCore Observer: Speaking Out – It’s Complicated
A recent article in the Harvard Business Review How Companies Should Weigh in on a Controversy starts with parallel stories of Bud Light and transgender influencer Dylan Mulvaney, and Brazilian cosmetics company Natura and its sponsorship of a transgender actor Thammy Miranda. Read more
Client Spotlight: The First Black Rockette Looks to CommCore for Media Training
For the February issue of The Observer, CommCore reached out to client Jennifer Jones, an acclaimed performer, cancer survivor, author, and the first Black Rockette in the world, of the renowned Radio City Music Hall Rockettes. Read more
The CommCore Observer: Be in the Room Where it Happens in 2024
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