The Challenge:
Explosions in gas utilities are rare but also cause loss of life, extensive property damage, extensive media coverage, investigations and fines from regulators and law suits.
The Strategy:
Design a Media and Crisis Communications workshop to prepare senior management and communications team for both proactive stakeholder engagement and media interactions, and also for responsive reactive communications. The first step was to plan the session with the communications team, including message development and crisis fact patterns. This was followed by a full-day training program with the leadership team.
CommCore provided:
- Message Development
- Media Training
- Crisis Communications Workshop
- Senior Executive Communications Coaching
The Results:
CEO and senior team are more prepared to manage and respond in the event of a crisis. Increased confidence in the skills and abilities of Communications Team to lead crisis response.