CommCore Blog and News
The Burger King Lie-Detector Ad: Future Communications Shock?
Ad industry tongues are wagging over the much-anticipated TV commercial and live webcast featuring NASCAR racer Tony Stewart. Stewart signed a lucrative contract endorsing Burger King earlier this year. On Oct 20 he will take a live polygraph test to prove that his mouth truly is where the money is – that he likes and eats Burger King hamburgers. Read more
To Tweet or Not to Tweet?
Think Before You Tweet
The good news about social media is that it expands our information sources. The bad news is that the lack of editing and filtering can cause repercussions.
Take for example, professional athletes, who have taken up blogging and tweeting. Read more
The Three Apology W’s: Wilson,Williams, & West
Separating the CEO from the Brand – Better Luck Separating the Wet from the Water
Whole Foods tries to manage potential fallout from CEO John Mackey’s Wall Street Journal OpEd on ObamaCare.
Last week, the often outspoken John Mackey, CEO of Whole Foods, wrote an OpEd piece in the Wall St. Read more
A Storyteller’s Take On Corporate Storytelling
Media mogul Peter Guber ought to know about storytelling and succeeding in business. It’s the world he has been operating in most of his professional life.
Guber — chairman of Mandalay Entertainment Group — is the former studio chief of Columbia Pictures, former CEO of Sony Pictures, founder of Polygram Pictures, and founder of Casablanca Records and Filmworks. Read more
Robert McNamara’s PR Rule
Rain in Pro Sports A Tale of Two Delays
Last Thursday, June 18th – First day of the US Open in Bethpage, Long Island and barely half of the players ever even teed off due to rain. But 50,000 fans certainly got teed off. Read more