Here’s an ongoing case study of a great use of LinkedIn Groups that solves the entrepreneur’s issue of where to go for inputs and advice.
I say ongoing because fellow professionals are still chiming in with advice. Read more
CommCore Blog and News
In Crisis Communications Perception Is Reality
Point One: The only thing that matters as much as a leader BEING in command of a dangerous situation is whether he or she APPEARS to others to be in command. Read more
If the Washington Post didn’t hear or see the tree fall, it still may have happened.
Remember the riddle: If a tree falls in the woods and no one was there to see or hear it, how do we know it really fell? The new answer is because of cell phone camera and Facebook and Twitter. Read more
Value vs. Values: Is There Anything We Should Know Before We Pay You A Gazillion Dollars?
A recent harvardbusiness.org article published by Bloomberg used the Tiger Woods fiasco to question the value of celebrity endorsements (http://bit.ly/6kzMMy).
Using celebrities to promote a brand, product or service has been a tried-and-true marketing strategy for decades. Read more
Tiger and Headline Writers
Tiger and the White House Party Crashers
Tiger Woods was the best thing that happened this week to the still nearly-famous (will they soon become infamous?) Michaele and Tareq Salahi, the Virginia reality-TV aspiring couple who “crashed” the White House state dinner last week and didn’t show up when invited for Congressional testimony. Read more
Arrested for NOT Tweeting?
When Tweet Time Becomes Jail Time
It’s probably a first, getting arrested for NOT tweeting. This also falls into the category of: be careful what you wish for, especially if it’s on a social network.
Last week Def Jam record label executive James Roppo tweeted that 15-year-old Canadian pop singer sensation Justin Bieber would be signing autographs at a Long Island, NY mall clothing store. Read more
Carrie Prejean – not a good moment for Media Training
Talk about programming and bad media training, Carrie Prejean gave a bad name to a serious craft last week in the interview on the “Larry King Show.” See YouTube Video: http://www.youtube.com/watch?v=1R0a9xq6uek Read more
Will they be flexible?
This week, the U.S. Food and Drug Administration will hold a public hearing on Social Media. The formal name of the hearing is Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools (http://edocket.access.gpo.gov/2009/E9-22618.htm Read more