I learned a long time ago while working in radio news that there was a lot more to being a good interview or interviewer on-air than having a deep voice. You had to SOUND good to the AUDIENCE, and sounding good on radio involves much more than being a baritone. Read more
CommCore Blog and News
CEO Achilles Heels: Iconoclast
Gaining customers and reputation: #Overthe405?
Kudos to JetBlue for seizing a marketing victory from the jaws of a potential crisis. Just before Los Angeles transportation authorities shut down Interstate 405 (The 405), for 53 hours of repairs, Jet Blue soared onto the scene offering $4 flights from Burbank to Long Beach to bypass the traffic snarl up.
Read more Murdoch’s Achilles Heel
Rupert Murdoch juggernaut hits speed bumps
The decision by Rupert Murdoch’s News Corporation to abandon its bid for full control of British Sky Broadcasting comes in the wake of the scandal that caused the shuttering of The News of the World. Read more
A New World Pattern: Hacking Followed by Regulating
The scandal and shutdown of one of News Corp’s biggest media tabloid properties – News of the World – provides a bumper crop of crisis response lessons and warnings. Read more
Be Careful What You Hashtag
Known primarily for their delicious pastries and desserts, Entenmann’s is facing backlash for a distasteful tweet this week. While Twitter was erupting over the Casey Anthony “not guilty” murder verdict, @Entenmann’s asked “Who’s not guilty of eating all the treats they want” and included the trending “Not Guilty “ hashtag.
Read moreContrast and Compare: The Perfect “Sticky” Message
Sticky messages – those memorable sound bites, analogies or stories that resonate and “stick” in the mind of an audience – emerge one of two ways: as the result of hard work in message development sessions, or they can just happen organically. Read more
Nike and Vick: Redemption or Commercialism?
It’s often said that America loves a comeback story. But the announcement by Nike on the eve of the 4th of July weekend that it has re-hired NFL quarterback and convicted felon Michael Vick to a multi-year contract has a great deal of risks. Read more
NBC’s Pledge Gaffe
Any reporter and editor has been there before – letting something slip through on the air or in print that came back to bite them. But NBC did it in spades this past weekend – its editorial processes failing twice – in its coverage of the U.S. Read more