CommCore Blog and News
Learning from the first crisis: Don’t make the same mistakes twice
Virginia Tech’s shooting massacre in 2007 changed the way universities and other public institutions respond to crises. As a result of the slow, manual campus warning system in place on the day a deranged gunman killed 32 people, emergency and crisis response leaders more rapid alert protocols, adding blast texts and emails along with other traditional warnings. Read more
Crisis reporting: How to stay up to date?
The media recently reported on an incident involving home/vacation rental website www.Airbnb.com. It turns out that a “guest” at an Airbnb property in San Francisco vandalized the home of the lessor. Read more
CEO Achilles Heels: The Iconoclast
CEO Achilles Heels: The Cult
Now That’s Creative: The Facebook ® Cartoon Job Resume
We all know how hard it is to stand out from the hordes when applying for a coveted job.
Capitol Hill staffer Adrian Sferle is standing head and shoulders above others trying to get in to Facebook with a Facebook cartoon resume. Read more
CEO Achilles Heels: The Plain Vanilla
A Good Radio Interview Requires More Than A Strong Voice
I learned a long time ago while working in radio news that there was a lot more to being a good interview or interviewer on-air than having a deep voice. You had to SOUND good to the AUDIENCE, and sounding good on radio involves much more than being a baritone. Read more
CEO Achilles Heels: Iconoclast
Gaining customers and reputation: #Overthe405?
Kudos to JetBlue for seizing a marketing victory from the jaws of a potential crisis. Just before Los Angeles transportation authorities shut down Interstate 405 (The 405), for 53 hours of repairs, Jet Blue soared onto the scene offering $4 flights from Burbank to Long Beach to bypass the traffic snarl up.
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