Catch the Spirit…
If a tree falls in the forest do you hear it? You do if Spirit Airlines is holding the saw.
In case you missed the latest coverage surrounding Spirit…dying Vietnam vet Jerry Meekins tried to get a refund after being told by his doctor that he was too sick to fly. Read more
The After-Crisis Analysis. Did it work?
It’s always easy to analyze a crisis in real time. But how do you measure the success of the crisis communications? Simple. Is the story still in the news? Read more
One of the more fun magazine reads is the current “How to” issue of Business Week . There are plenty of short take ideas on how to admit a mistake by an NFL referee, how to talk to a Republican (by a Democrat) or how to talk to a Democrat (by a Republican). Read more
CEOs, Corporate Reputation, Trust, Crisis. Each is intertwined and has its own role in the success of any company or brand. When your CEO behaves badly in his own time, how does that affect your company’s reputation? Read more
CommCore presented an interactive media training session this week at the 2012 Food Safety Summit at the Washington Convention Center. The workshop focused on how to create messages and sound bites that get quoted, how to prepare for any interview, and how to develop and maintain positive relationship with the media. Read more
PR and Marketing professionals have begun to re-embrace the cliché that “A Picture is Worth One Thousand Words.” Last week’s purchase of Instagram by Facebook for $1.1 billion is what we call a clue about the power of visuals. Read more
Successful marketing – particularly when high visibility branding and campaign naming is involved — requires doing your homework. One of the most important homework assignments” is research into all aspects of a name and its ramifications — without which you will likely run into PR problems.
If you follow the NFL, the news of the day is the one-year suspension and fine of New Orleans Head Coach Sean Payton for his involvement in the now-famous bounty program as well as the indefinite suspension of Greg Williams, the defensive coach who concocted the scheme. Read more
The industry calls it “lean finely textured beef”. The social media world has dubbed it “Pink Slime”…or did they? That phrase was actually coined by a federal microbiologist in 2002. It was first reported in a 2009 in a New York Times article. Read more