CommCore Blog and News

The “Gross” Factor: Social Media Monitoring in the Retail Food Sector

June 19, 2013 by Amy Doman

 

Monitoring social media is essential for any business, but because of its potential “Gross Factor” it’s especially important in the food industry.

 

Many will remember the seminal disgusting “prank” YouTube video posted four years ago by two Domino’s Pizza employees that garnered global headlines, resulted in felony charges against the pair, and damaged the pizza chain’s brand for months.

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Booz Allen & Edward Snowden – What did they know? When did they know it?

June 13, 2013 by Amy Doman

 

At the moment, Booz Allen Hamilton is what is called “collateral damage” from the revelation that self-confessed government document leaker Edward Snowden worked at the government contracting/consulting firm.

The immediate damage was to the company stock which was down as much as 5% after the leak and Snowden’s association was made known.   Read more

Where’s the Beef? Black Angus version

June 7, 2013 by Amy Doman

We don’t usually advise clients to waste time in media interviews bashing the competition.  Reporters like it but it doesn’t benefit your cause to have your one and only quote about “them” instead of your message.

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PR Contest: How many other ways could the IRS have confessed its improper audits of Tea Party names?

May 21, 2013 by Amy Doman

 

 

All joking aside, what the IRS auditors did in targeting Tea Party groups was just dumb, dumber and dumbest.

Even worse was their PR “plan” to tell the world via a planted question at an American Bar Association meeting.

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What NOT to Assume About Controversial Quotes

May 10, 2013 by Amy Doman

Abercrombie & Fitch CEO Mike Jeffries’ comments in an interview about how he doesn’t want plus-sized girls and “losers” shopping in his stores has angered a lot of people, particularly moms.

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Getting Good Ink

May 9, 2013 by Amy Doman

A story on low morale among federal workers on NPR’s Morning Editionthis morning contained one of those memorable quotes of the type that we at CommCore work with our clients to create. Read more

OMG! Private Rants Are Public

May 1, 2013 by Amy Doman

One of the more recent viral internet events involves the leaked email rant from a University of Maryland sorority sister.  The profane-laced letter quickly went global and is now one of the more popular memes (move over grumpy cat) spawning photos, hilarious videos, and chatter.

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Think Before you Tweet

April 26, 2013 by Amy Doman

Justin Bieber recently became a social media target – not just someone to follow – after his visit to the Anne Frank House in Amsterdam. He signed the guest book saying he hoped that the teenage Holocaust victim “would have been a belieber,” causing an uproar once it was posted on the museum’s Facebook site.

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Prepared for the Onslaught

April 24, 2013 by Amy Doman

The West Clinic of Boston’s Beth Israel Deaconess Hospital was among those institutions affected by the Boston Marathon bombing. Not only did they have to deal with the influx of 24 victims including the suspect who died, Tamarlan Tsarnaev, but with some 1,000 media requests. Read more

Can Advertising improve your Presentation Skills?

April 19, 2013 by Amy Doman

 

Advertising offers a number of tips for Presenters.  Advertisers know you have to hook an audience, get them to react to your message and do something like click on a link or buy a product. 

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