CommCore Blog and News

How to Stand Your Ground — On Live TV

Senator Elizabeth Warren, D- MA, recently delivered an object lesson in how to effectively stand one’s ground in a tough live broadcast interview.

Appearing on CNBC’s “Squawk Box” to defend her proposed legislation to break up the big banksWarren withstood a barrage of challenging and skeptical – even scolding – questions from several of the program’s hosts by refusing to acknowledge their unrelenting criticisms.
Read more

Storydoing: Storytelling in Action

A blog by Ty Montague in the Harvard Business Review commends the current trend for storytelling as part of marketing, sales and corporate reputation.

Montague’s article is a quick take on his new book True Story: How to Combine Story and Action to Transform Your Business.   Read more

Why are safety drills important? Ask Asiana Airlines flight attendants

One of the top media attention grabbers is an airplane crash at a major airport with dramatic video of the explosion and fire.

When Asiana Airlines flight 214 smacked the runway at San Francisco International Airport (SFO), it was all over global news in a twitter nano-second.
Read more