Your spokesperson is getting ready for a live TV interview next week. You know the topic.
But is he or she prepared? Can he deliver memorable soundbites that will be quoted? Read more
CommCore Blog and News
What Were They Thinking? “A Messi Situation”
What Were They Thinking? Do the Right Thing
CommCore CEO Andy Gilman discusses the difference between doing good for goodness’ sake, and exploiting current events in today’s “What Were They Thinking?” Read more
What Were They Thinking? Facebook’s Big Fat Faux Pas
CommCore SVP Nick Peters discusses Facebook and Instagram’s fat shaming faux pas in this edition of “What Were They Thinking?” Read more
What Were They Thinking? Flooding in Paris: Crisis Planning Pays
CommCore SVP Nick Peters discusses how Paris’ crisis strategy is paying off in the midst of the flooding taking over the city. Read more
Communication and Emotion: How to Connect
Sabrina Horn’s recent article “Loving Communications: 10 Tips to Humanize Your Brand’s Message,” emphasizes inserting more emotion into marketing campaigns in an age when technology tends to dehumanize communication.
This is especially true, she says, when mainstream news media coverage of technology increasingly plays up threats from cyber-crime including data breaches, identity theft, and loss of privacy. Read more