CommCore CEO, Andrew Gilman principally authored an article published on IntelliVen titled “Crisis Prep.” Here’s an excerpt:
You smell smoke. Then come flames! You run into the front yard and turn to look at your home with fear and dread. Now imagine your local, rookie fireman appears on the scene to fight your fire having only ever trained online with no real field-simulation experience!
Firemen train by fighting real fires in a controlled environment to learn how to use the equipment and how to make repairs on the fly when gear malfunctions, such as when a hydrant fails to turn-on as expected. Only experience with a real fire teaches the teamwork needed to work fast and handle unexpected problems.
CommCore is a top crisis communications firm relied upon by C-level executives on for crisis communications planning and reputation management services before, during and after a crisis. We believe failing to prepare will worsen your crisis.
At CommCore, we believe crisis communications planning is an investment, not an expense.
Learn More About CommCore’s Crisis Communications Services
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Contact our Crisis Communications Trainers & Consultants
We are available and can put you in touch with the right person to help with your specific crisis communications challenge. To schedule a PressureTest™ Demo or get answers quickly, call us at (202) 659-4177 or email info@CommCoreConsulting.com to contact our crisis communications firm today.
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