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CommCore Blog and News
Posts Tagged: Tylenol
CommCore CEO Andy Gilman Talks About Tylenol Then and Now with Geoff Livingston
CommCore CEO Andy Gilman talks about how communications crises of the past would operate in today’s social world in this interview with Geoff Livingston. Andy will be discussing social media’s role in crisis communications at the next xPotomac. Read more
James Burke, Johnson & Johnson
I’m not sure if it’s ironic or coincidental that James Burke, former Chairman of Johnson & Johnson, passed away on the 30thanniversary of the Tylenol poisonings. The obituaries correctly state his role in leading the company through the crisis.
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Why Toyota is Not Tylenol: Victim, Villain or Vindicator?
In 1982, I was privileged to work with Johnson & Johnson during the first Tylenol crisis. I was asked to prepare CEO James Burke for the critical “60 Minutes” interview that was a key component in communicating the comeback strategy for the brand and the company. Read more
Tylenol vs. Toyota
Tylenol vs. Toyota
Toyota’s January 2010 massive recall and sales stoppage of vehicles has been quickly compared to the recall by Johnson & Johnson of Tylenol in 1982.
Most of the similarities are in the enormity of the recall and the proactive nature of the effort. Read more
Video Blog on Swine Flu Response
Tylenol Back in the news – It was unlike any other crisis
According to recent news reports, FBI investigators have reopened the Tylenol poisonings case from 1982. A couple of fortuitous events coincided: First, the 25th anniversary in 2007 brought new tips to law enforcement. Read more