CommCore Blog and News

Posts Tagged: public relations

How to Stand Your Ground — On Live TV

Senator Elizabeth Warren, D- MA, recently delivered an object lesson in how to effectively stand one’s ground in a tough live broadcast interview.



Appearing on CNBC’s “Squawk Box” to defend her proposed legislation to break up the big banksWarren withstood a barrage of challenging and skeptical – even scolding – questions from several of the program’s hosts by refusing to acknowledge their unrelenting criticisms. Read more

A Whale of a Controversy

SeaWorld didn’t wait to fight back against a documentary film released today that claims whales in captivity suffer physical and mental stress because of confinement. The park’s entertainment division pre-emptively sent a rebuttal to 50 movie critics a week before the movie was to premiere. Read more

The “Gross” Factor: Social Media Monitoring in the Retail Food Sector

Monitoring social media is essential for any business, but because of its potential “Gross Factor” it’s especially important in the food industry.

Many will remember the seminal disgusting “prank” YouTube video posted four years ago by two Domino’s Pizza employees that garnered global headlines, resulted in felony charges against the pair, and damaged the pizza chain’s brand for months. Read more

What NOT to Assume About Controversial Quotes

Abercrombie & Fitch CEO Mike Jeffries’ comments in an interview about how he doesn’t want plus-sized girls and “losers” shopping in his stores has angered a lot of people, particularly moms.
From a communications perspective, it is a great example and reminder about the permanence of public comments.  After all, Jefferies made these comments 7 years ago in a 2006 interview with Salon Magazine. Read more

Big Mac’s Simple Focus

The story behind McDonald’s new focus on improving service is informative for professional communicators on several fronts:

 
·         McDonald’s executives reduced their analysis of the company’s recent earnings slump with a PowerPoint slide that had three, plain non-jargon words: “Service is Broken.” If that ain’t clear, we don’t know what is. Read more

Apology…accepted?

One of the most difficult communications challenges is an institutional apology.

Often we are told not to say we’re “sorry” on behalf of an organization if we can get around it, for example by expressing “regret” at an outcome from this problem or that. Read more

The Communications Gap in Leadership

A new globalstudy of public attitudes by Ketchum Public Relations’ Leadership Communications Monitor reinforces the existence of a gap between organizational leaders and a critical leadership skill – communication ability. Read more