CommCore Blog and News

Posts Tagged: Crisis Planning

PR Lessons from Apollo 11

As we celebrate the 50th Anniversary of the Apollo 11 lunar vehicle landing on the moon, we think of Neil Armstrong’s infamous first words upon stepping down on the surface. We think of the historic moment the American flag was planted and Buzz Aldrin saluted. Read more

Tips: How to Manage a Crisis

Smart companies have crisis plans for when – not if – an incident occurs that disrupts business or damages their brand reputation. However, in today’s fast-paced, social media-dominated world, these plans need to be reviewed and updated on a regular basis to keep pace with an ever-growing set of potential threats: unsubstantiated damaging rumors, cyberattacks and data breaches, natural disasters, and unethical executive behavior to name a few. Read more

Your 2017 Communications Tips!

  • Stay connected. It’s important to stay well-informed across an array of topics. You never know who you’ll encounter at a conference or what on-the-fly question a reporter will ask.
  • Have a game plan.
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Asking “How did we do?” helps Texas improve crisis response from Ebola to Zika

When local, state and federal authorities faced the nation’s first confirmed Ebola outbreak in Dallas in 2014, reviews of their response were harsh:
  • Bungled protocols at Texas Presbyterian Hospital, site of the original infection
  • Conflicting public messages from hospital, county, state and federal government authorities
  • Lack of overall preparedness and coordination
A key tenet of good crisis planning is conducting a thorough post-crisis assessment of “lessons learned” – aka “How did we do?”
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Communicators and Succession Planning

The sudden death of Supreme Court Justice Antonin Scalia has set off a Washington style mega-debate on succession planning. We’ll leave to others the political squabbling about whether we will have a new justice named and confirmed this year. 
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Learning from the first crisis: Don’t make the same mistakes twice

Virginia Tech’s shooting massacre in 2007 changed the way universities and other public institutions respond to crises.  As a result of the slow, manual campus warning system in place on the day a deranged gunman killed 32 people, emergency and crisis response leaders more rapid alert protocols, adding blast texts and emails along with other traditional warnings. Read more