The Challenge
As a Fortune 100 Consumer Electronics Company began a global public relations and advertising effort to demonstrate its consumer electronics and appliances as world class. They needed to ready divisional leaders to speak primarily to technical and consumer media about technical expertise, product design and business forecasts. The client’s PR firm recommended CommCore because of our capability and experience writing and executing multi-faceted programs for media skills, presentation skills and message development.
The Strategy
The program required training the CEO, division Presidents, and executives, marketers and product specialists in Asia, India, Europe and the US. The program design included training, practice, feedback, recommendations, benchmarks, and reporting from CommCore that were communicated through ABC to Senior Management. In order to develop consistent strategy, with localized messages CommCore was asked to train around the globe.
The Results
This company is now recognized as global leader in consumer technology. It has a team of spokespeople who are as capable as its products.
CommCore provided: