Case Studies : Consulting

Consumer Electronics Company (blinded)

The Challenge
In 2005, Company ABC was recognized as a world leader in consumer electronics and appliances.  They needed to ready divisional leaders across the world to speak primarily to the Western media about their technical expertise, business forecasts, and their ability to make returns to investors.  At the time, Company ABC had a 10-year relationship with a Top 5 Public Relations Firm.  This PR firm recommended CommCore based on our capability and experience writing and executing multi-faceted programs for media skills, presentation skills and message development. 

The Strategy
The program required training of several executives in South Korea. The program had to capture company feedback, recommendations, benchmarks, and reporting from CommCore that would then be communicated through the ranks at Company ABC to Senior Management.  We kicked off the engagement with a pilot program for the Global Marketing team, Division Presidents and CEOs that focused on enhancing media skills.  Refresher sessions where scheduled for those executives selected for press activities. These follow-up sessions provided in-depth training and strategy for the specific media outlets and spokespeople involved.

The Results
Company ABC found CommCore’s programming so valuable and robust that they made it part of their annual reviews of company executives.  To date, CommCore has worked with Company ABC’s two Vice Chairmen, all five division CEOs and 70 division managers.  We also prepared a Vice Chairman for a keynote speech at EFA, the European equivalent of the COMDEX meeting.  CommCore’s approach and proven curricula continues to impress Company ABC and their PR agency.  The initial media training assignment in Seoul, South Korea has grown to include media, presentation and message development programs in Korea, India, Singapore, Japan, Canada and across Europe.

Services Provided:

Media Training

Presentation Training

Message Development